November 1, 1995


"WARP-TO-GO " BUSINESS SHOW KIT

Introduction
------------
Welcome to the "Warp-To-Go" Business Show Kit.  This kit was designed
to be used by IBM internals and strategic business partners to enhance
the visibility and promotion of OS/2 Warp at small business shows and
events.  This kit is not intended to teach or give instructions on
"How To" plan and execute a business show.  For that level of detail
and instruction, please contact Elena Rutherfurd for a copy of the
IBM Business Show Tool Kit.  Elena can be reached via profs
at ELENAR(RHQVM01) or at tie line 251-6422 (914-765-6422).

The "Warp-To-Go" Business Show Kit deliverables are in the English
version only.

If you have questions of comments about the contents of this document,
you may contact Verna Wright at AUSVM1(VERN) or vwright@vnet.ibm.com,
or at (512)823-1872.

Objective
---------
The key objectives of the "Warp-To-Go" Business Show kit are as
follows:

o Get OS/2 Warp and Warp Connect messages into the customers
   consideration set when evaluating Windows 95 at business shows.

o Define the criteria by which customers should compare and evaluate
   the two products.

o Promote and Improve visibility of OS/2 Warp products by getting
   specific targeted marketing materials into the hands of existing
   customers, those thinking of making the switch, and potential new
   customers.


Who Should Use This Kit
-----------------------
The "Warp-To-Go" Business Show Kit can be used by IBM campaign
strategist, local area trade show managers, strategic business
partners and anyone responsible for small vertical, industry focused
trade shows and events where OS/2 Warp is featured.



Content
-------
The "Warp-To-Go" Business Show kit is divided into 4 sections.
This will provide you with the flexibility to pick and choose items
from the different sections, tailoring your selection to fit your
specific show needs and budget.  Specific ordering instructions
follow.

                                                              Unit
Item                                                          Price

Section 1: Show Planning/ Background Materials:
---------
10 Key Messages                                               n/a
OS/2 Warp Connect vs Win 95 White Paper (W95_WP03)            n/a
OS/2 Frequently Asked Questions (FAQ)                         n/a
OS/2 Warp Spec Sheet (B/W)                                    n/a
OS/2 Warp Connect Spec Sheet (B/W )                           n/a
OS/2 Warp Connect: It Makes Sense and Dollars (TCOFIN5)       n/a


NOTE: See the OS/2 Home Page
      (http://www.austin.ibm.com/pspinfo/os2.html)
      for a wealth of information OS/2 before your show.

Section 2: Show Technical/Marketing Handouts:
---------
OS/2 Warp Flyer (Color) G3260475                              $   .32
OS/2 Warp Spec Sheet (Color) G2214213                         $   .57
OS/2 Warp Connect Spec Sheet(Color) G2214214                  $   .49
Bonus Pak for OS/2 Warp G5207140                              $   .83
OS/2 Warp Kit Folder G3260155                                 $  1.28

Section 3: Show Display and Decoration:
---------
OS/2 Warp Banner (3x5 feet Vinyl)                             $ 38.50
OS/2 Warp Signs (8.5x11 Inches Tabletop Cardboard)            $  5.28
OS/2 Warp Monitor Toppers (3x8 inches)                        $  4.71
OS/2 Warp Mouse Pads (Pin wheel WAR69)                        $  2.80

Section 4: Show Merchandise and Giveaways:
---------
OS/2 Warp T-shirt (Black w/ Spiral, WAR54)                    $  7.95
OS/2 Warp T-shirt (White w/ Spiral, WAR25)                    $  6.50
OS/2 Warp Mouse Pads (Pin Wheel WAR69)                        $  2.80


How to Order

----------------------------------------------------------------------
To order items from Section 1:  Planning and Background Materials from
MKTTOOLS:

IBMers

1. At OV/VM Command line, type TOOLCAT MKTTOOLS.  Press Enter.
2. Type "/" followed by the MKTTOOLS form name or number for search.
    Press Enter.
3. Move cursor to the correct Form in the list.
4. Press the appropriate PF function Key to have package set to your
   reader.

   NOTE:  Type "/PSPMKT" for a complete list of current PSP Product
          Deliverables available on MKTTOOLS and through PUBORDER.

Reseller/ Business Partners

1. Call the Dealer Fulfillment Center at 800-442-6548 to order OS/2
   Warp Publications.


----------------------------------------------------------------------
To order items from Section 2:Technical and Marketing Handouts from
PUBORDER:

IBMers

1. At OV/VM Command line, type PUBORDER.  Press Enter.
2. On Pub Order menu, Type the Publication Form Number and the
   quantity. Press Enter.
3. The Price will be calculated for you.
4. Press the appropriate PF function Key to place the order.
5. Order will be billed to your department.

Reseller/ Business Partners

1. Call the Dealer Fulfillment Center at 800-442-6548 to order
    OS/2Warp Publications.



----------------------------------------------------------------------
To order items from Sections 3 & 4:
Display / Decoration and / or Merchandise from Lees Keystone:

FAX

1. Call Lees Keystone at 1-800-717-7666 to have a "Warp-To-Go"
   Business Show Kit order form faxed to you or use the order form
   included with this document.
2. FAX completed order form,  including payment information
   to supplier.  Fax number is 914-273-9187.
3. When FAX order is received, order will be filled and shipped UPS
   ground ,5-7 day delivery.
4. If Rush or expedite order is specified, please be prepared to pay
   additional charges.

MAIL

1. Call Lees Keystone at 1-800-717-7666 to have a "Warp-To-Go"
   Business Show Kit order form mailed to you or use the order form
   included with this document.
2. Mail completed order form, including payment information to
   supplier.

   Mail to:   Lees/Keystone, Inc.
              80 Business Park Drive
              Armonk, NY 10504

3. When Mail Order is received, order will be filled and shipped UPS
    ground, 5-7 day delivery .
4. If Rush or expedite order is specified, please be prepared to pay
   additional charges.

PHONE

1. Call Lees Keystone at 1-800-717-7666. This options assumes you
   have a copy of the "Warp-To-Go" Business show Kit Order form
   included with this document.
2. Provide order item, quantity and payment information to supplier.
3. When PHONE Order is received, order will be filled and shipped
   UPS ground, 5-7 day delivery .
4. If Rush or expedite order is specified, please be prepared to pay
   additional charges.

NOTE:  Ask Lees Keystone for the new OS/2 Warp Catalogue for a wider
       selection of trade show merchandise.



Order Form
----------

Order From:  Lees/Keystone, Inc.
             80 Business Park Drive
             Armonk, NY 10504

BILL TO:                           -----------------------------------
                                  | SHIP TO:                         |
Company Name _____________________|                                  |
Name______________________________|Company Name_____________________ |
Address___________________________|Name______________________________|
City______________________________|Address___________________________|
State_________________Zip_________|City______________________________|
Telephone_________________________|State__________________Zip________|
Fax_______________________________------------------------------------
DateNeeded_______________________ Credit Card#______________________
VISA       MASTERCARD         Expiration Date___________________
AMERICAN EXPRESS                CardHolder Signature_____________

---------------------------------------------------------------------
           Item
|Quantity |Number  |  Description                      |Price  |Total
---------------------------------------------------------------------
|         |WAR80   | 3'X5' Vinly OS/2 Warp Banner      | $38.50|
---------------------------------------------------------------------
|         |WAR81   | OS/2 Warp Monitor Screenie        | $ 4.71|
---------------------------------------------------------------------
|         |WAR82   |OS/2 Warp TableTop Sign-Easel Back | $ 5.28|
---------------------------------------------------------------------
|         |WAR69   |Mousepad-PinwheelDesign            |$  2.80|
--------------------------------- -----------------------------------
|         |WAR25L  | LGE White Pinwheel T-Shirt        | $ 6.50|
---------------------------------------------------------------------
|         |WAR25XL | X-LGE White Pinwheel T-Shirt      | $ 6.50|
---------------------------------------------------------------------
|         |WAR54S  | SM Black Pinwheel T-Shirt         | $ 7.95|
---------------------------------------------------------------------
|         |WAR54L  | LGE Black Pinwheel T-Shirt        | $ 7.95|
---------------------------------------------------------------------
|         |WAR54XL | X-LGE Black Pinwheel T-Shirt      | $ 7.95|
---------------------------------------------------------------------
|         |        |                                   |       |
---------------------------------------------------------------------
|         |        |         Handling Charge           |       |$10.00
---------------------------------------------------------------------
|         |        |         Total                     |       |
---------------------------------------------------------------------

                         CAN YOUR SOFTWARE DO THIS?

